Nov
04
2016

E-Commerce – The Grounds Of Who Sells Online

For companies that produce goods or services, electronic commerce, through the creation of e-commerce websites, represents an opportunity to develop a new sales channel. This has already happened in the past thanks to the combination of opportunities offered by technology and organizational solutions based on the availability of the sales force and money.

This new electronic channel has two exclusive features in respect to the previous channel:

a) It is global, and can reach potential customers who are anywhere in the world.
b) It has relatively low development costs and it is therefore also accessible to smaller businesses.

E-commerce is global

Electronic commerce means that the company should start to think in terms of global trade policies. The prices on web sites and promotional offers are visible on the web to customers in each country.

If this kind of globalization becomes too frightening, it is possible to fall back on Web sites dedicated to specific markets, in local languages, but a skilled customer would notice any differences in the offers on the different websites online.

E-commerce Web sites are an opportunity for SMEs

It must be underlined that this new adverting channel has lower costs than existing ones, and especially it is able to cope with growing volumes of contacts without the need to increase advertising spaces or staff.

The low cost investment required to develop this channel is a great opportunity for the small to medium sized companies to compete with bigger ones. To enter in the business market you don’t need to have vendors, branches or shops, except what is strictly necessary to maintain physical contact with customers. The development of electronic commerce will eliminate protective barriers represented in the past by geographical distance.

E-commerce enhances the business intelligence

If the products are either digital or easily transportable (ie, parcels, or packages), it will be almost irrelevant to buy them from your country or a distant country dealer. In fact these products can be sent easily real-time via the network, in the case of digital products, or within a few hours via shipping companies in the case of physical products.

The dismantling of these barriers will emphasize the importance of business intelligence and creativity in promoting their own products and services. Since we can easily buy English books in discounted international websites, why should we waste time to sort through a library locally, where they cost more and not be available until much later.

E-commerce Web sites cancel the distance between firms and markets

Many companies, through the E-commerce web sites, may establish a direct channel with their end-customers. It bypasses the traditional distribution chain and tries to grab a portion of the product’s value that was previously left to intermediaries downstream.

Direct contact with end customers can significantly reduce the costs of product’s marketing. Some of the savings are retained by the company, with obvious profit advantages, and other savings can be transferred to the market in terms of selling price reduction.

Even with suppliers, electronic commerce may be conducted to bypass intermediaries and go directly to producers (in this case we speak of e-procurement website). Even in this case the benefits are obvious:

- The company would have more choice.
- They would probably pay less for components or raw materials.
- It would be possible to reduce the lead time of replenishment by automating the relationship with the supplier.
- The reduction of lead time would result in a reduction of safety stocks.
- The stock reduction could prevent the requirement to increase storage space and physical infrastructure.

E-commerce increases the quality of communication and service

One of the clearest advantages of an electronic channel, represented by e-commerce websites, is the ability for the company to get in touch with their end-customers without an intermediary.

This means the ability to recognize and treat each customer individually in a personalized way (mass customization). Many bank websites ask to their customers to specify their needs or interests; for example, a customer might be interested in financing services, others in asset management services and so on. The result is a customer “profile”, which produces a corresponding profile for the commercial offer: consequently the website reconfigures itself on the basis of the interests declared by the customer and shows only offers that are presumed to be compatible with his needs.

Direct contact with the market also allows companies to provide better technical information about the product or service. This relieves sellers from having to answer to customer’s questions and permits the product’s features and functionalities to be properly presented to customers, something which was not always assured when product illustration is done through intermediaries, due to wholesalers and shop assistants.

Through e-commerce, websites marketing messages are presented correctly, the strengths of the products are clearly highlighted to customers and different features compared to competing products can be adequately emphasized.

An important advantage of direct contact with the customer is that the company can receive real-time feedback from the market.

By studying online purchases made by customers, the website pages most frequently accessed by users or e-mail messages sent by customers, the company will immediately realize how the market has seen a new product. They can react with a new advertise campaign. The collection of this information can be used to quickly correct any errors in marketing. Instead of using the old information channels, companies should expect to have more opportunities to catch weak but worrying signals.

E-commerce reduces flows and response times

Through e-commerce Websites trading operations can also be performed more quickly and effectively.

A price change, if approved, can be seen by all at once, avoiding sales clerks or sellers mistakes. A commercial campaign, published on a website, becomes immediately operational for the entire market, without spending time to align the sales forces to the new directives.

In the case of digital products, the electronic channel ensures the immediate delivery of goods without the need to produce a physical copy of the product sent to the customer. Even in the case of physical products sellers can achieve considerable benefits if you take orders using the web. Requests on the internet arrive in real time to sales management, which alleviates the need for one or more central warehouses, saving in the storage of goods in periphery warehouses.

An extreme effect of electronic commerce can be represented by the reorganization of the commercial sector, with the disappearance of some figures like commercial intermediaries and the restructuring of the supply chain upstream from the manufacturer.

A computer company that receives orders from customers only by an e-commerce website could easily get replenishment orders of computer components to its suppliers and taking delivery of what is only required to meet its commitments to customers. This would generate a very efficient supply chain by reducing inventory and work-in-process.

E-commerce means flexibility

A digital commercial network allows for greater flexibility with respect to a physical network. A crowded shop can not attract other customers, who will keep away from it.

The web sites, if properly dimensioned, can handle spikes of visitors without visible degradation of response times (websites such as Microsoft or Yahoo handle several million hits a day).

The e-shops can also stay open 24 hours a day, seven days a week, answering questions from all over the world without worry or timetables or holidays. Flexibility is also in terms of ability to respond to marketplace. Using information gathered in real time through its websites, the company can modify its proposals, promoting products that have difficulties, making more attractive deals if users indicate weakness in respect to competition. Compared to a conventional commercial network in which the company proposes more products than the market’s demand, for e-commerce it is the opposite. The market “pulls” and the company follows, trying to stimulate demand, but only from the inclinations observed in the market.

The e-commerce also brings new business opportunities

The ability to sell directly online to a wide audience of customers can potentially generate new areas of business. It is, for example, the case of financial information in the evolution of financial markets (stock exchanges, foreign exchange, etc.). There are several Internet providers who joined this business that sell quotes, financial news in real time, or offer opportunities to work online through the stock exchange. In general it’s possible to develop many information selling services, which customers are disposed to pay. Currently you can subscribe to a market research firm in order to receive studies and research reports from their Web sites. One area where new services are developing rapidly is tourism. In this area, there are numerous Information Providers that allow you to get information about tourist destinations and make reservations at hotels. For example, the subsector for skiing holidays is developing a very strong competition on the Internet between French regions, Swiss cantons and Italian valleys, with very interesting opportunities from tourist point of view.

Finally, e-commerce can give rise to entirely new sales processes compared with the old ones. For example, many airlines have adopted e-commerce solutions for their tickets. On the new websites of flight companies, the customers book flights and obtain tickets directly, so the process can be completed by many different people, travellers, but it is no different from the traditional one in which travel agents make bookings. But some flight companies have thought about an innovation. When the flight date is near and there are still empty seats, the company will “auction” the seats on the Internet at very attractive prices without a reservation, thus, selling them to the first customer who is willing to buy them. Through its websites the company maintains, in addition to the traditional “virtual store”, a parallel “store” for sales or specials. This economic activity has contributed greatly to raising the number of the travelling public thus improving the economic performance of flight companies.

Comments Off
aaronschuppan.info abandcie.info abaranov.info abconstructionltd.info acall4you.info accmurah.info accountanteastlondon.info acegar.info acessoriz.info acgozlu.info acigs.info acr700.info activeconstructionfiji.info activerepairs.info adeftwares.info adenjoy.info adolforenzi.info adopta-un-perro.info adqty.info adrenalinadays.info adristor.info adsentips.info advancare.info advantiz.info advertiz.info advicechance.info aegis-care.info aeroposter.info aessesrl.info affiliatez.info afgamarine.info afrocardz.info agence-interactiv.info agentepalladium.info agileprinter.info aglassestore.info agrarleads.info ahamall.info ahv-wholesale.info aiarashoppping.info aidesseasons.info aimshospitality.info aincradonline.info ajestik.info akyildizgayrimenkul.info alaleadership.info alibizi.info alikeles.info allabouthebullies.info all-books.info allinbutter.info allinclusivecaribbeancruises.info allinclusivediscountcruises.info alloverres.info alpenwoof.info alsace-web-communication.info altromercato.info amagzin.info amemixed.info amuentscards.info amusementscards.info amyttgroup.info androsmart.info andrtmarketing.info anhjewelry.info anicewat.info anihealth.info animedrama.info ankietyonline.info anthrazit.info anulive.info aoterra.info aphlanec.info applifootball.info appultimedia.info arddil.info armaganemlak.info artbondage.info artificialos.info artntrvices.info asequipvo.info asignaplus.info asseybuilding.info assotingtalent.info assukj.info asterify.info astmsecurity.info atlantishub.info atservices.info auctionseller3.info auctionz.info aulialaundry.info ausureeugene.info autoblogz.info autozloans.info auvida.info avclothingqx.info awmproxy.info backcrybeer.info baiyitang.info bancard.info banmp.info barbarafair.info barbtorjapan.info baslerstabs.info bautysix.info bbqtalk.info bceonline.info beachlife4life.info beaucenow.info beauticare.info beautitions.info belbridge.info bellebridge.info bellette.info berllight.info bessystem.info bestpedicuretech.info bestpriderrightnow.info bestpriightnow.info beswriter.info betheutemanager.info bettingz.info bevence.info bguzryanto.info bhimortgage.info bielbaw.info biledooncharity.info biltmonhlandale.info biosenon.info biostech.info bipholdings.info bizarrefuture.info bizarrsuperstar.info bizcardz.info bizerv.info bjyuanhetech.info bjzytc.info blankcidcards.info blazingtools.info blclothingkb.info blissviagens.info blogdollar.info blogfantastic.info blogfanyastic.info blogquizzle.info blogsauto.info blogsfinance.info bodymentss.info bokurd.info bookmarkup.info bookmycook.info bookslet.info boysccars.info brainartstudio.info breilmilano.info brejinho.info brenhools.info brettanni.info brooodtx.info browodnews.info btcflip.info budurs.info bursaimbecisi.info businez.info butrade.info buttndlaces.info caaderoids.info cacostumeqt.info caldeanada.info campusapp.info cancerpages.info candelaacorp.info canhophongthuy.info canlidavet.info cardcierge.info cardenters.info cardfulfillment.info card-keytag.info cardoncierge.info cardpenter.info cardpes.info cardporless.info cardresellers.info careagency.info careblogs.info career-summit.info carlons.info cartoclic.info cashgamecards.info casinodi.info casinoj.info casinoki.info casinomas.info casinomilate.info casinospotz.info casinov.info casnavona.info cataloguez.info cemilcahitpiskin.info chanhimyin.info chaye8.info cheapzblog.info chenillimes.info cherirouse.info chicagoirc.info chickassaw.info chinafure.info chineseetoys.info chipkeytag.info chn39.info choateeco.info chrincepts.info cicjkci.info cinapitol.info cinfiital.info cinfincapitol.info citykiddies.info cizgieftine.info cjenaimprezy.info clasfidz.info cleadssource.info clepeinsurance.info clevevest.info clicktme.info clinicasuica.info clipi.info cloothingz.info cmykcprint.info cnagement.info codeccalc.info codequeso.info coequipcg.info cohnforce.info colector.info colorigstore.info comialsolicitors.info comoaadcolate.info competitivcard.info comtillatatas.info comucions.info concbrasil.info congratzi.info consmberedcards.info construialite.info coobank.info cookasr.info cooladssite.info copiaremota.info copuble.info corneeyer.info cotecine.info cotit.info cotorschools.info counrotest.info crackidm4u.info crautlet24.info creamensaciones.info creationdev.info credieth.info credit-references.info creditz.info crimiwyer.info cristomusic.info crowdwoh.info crownpoker.info crystallskulls.info csers.info cubanite.info curvesting.info cuslegiftcard.info custoftcard.info cuteeanimals.info cvserviceuk.info dacinhthuan.info dailydeditio.info dallattorney.info dandikblog.info davcosports.info dayderfilmsltd.info dcorneontrol.info deatadt.info decatiment.info deckhenrtal.info decktowel.info defconpet.info dekacatering.info delibita.info demats.info deminds.info demrivetions.info denlantsdublin.info denzimayer.info deofocus.info designaspx.info dieoryou.info diesetuning.info dineaway.info direaresfound.info diretonaconta.info dirndlfee.info disabilitycards.info disquterne.info dolarblog.info douftcard.info drggrpinc.info dropdb.info duansllage.info duilegallimits.info dunhvirtual.info dyneema.info eagleworkspace.info eardex.info easymrnedcash.info ebankruptcypro.info ebolaclock.info eboladeath.info ecardting.info ecocaprinting.info ecogiftcards.info ecoiftcards.info ecounprint.info ecouporint.info ecowasnet.info edeclean.info edelbotte.info edelbotten.info edgelybtclub.info educce.info eduous.info edusqatar.info edwdesign.info egov-nsdl.info eleng.info el-garden.info elifcaliskan.info eljazaurant.info emernational.info empleoya.info encoow.info englishhymes.info englisrfuture.info ensmart.info epcybuilding.info eqdable.info eremaxs.info esayagent.info esmoer.info esscup.info estrixpa.info etemini.info etpistanbul.info euards.info europeasian.info euroshop24.info eventbadinting.info ewebkits.info ewephoric.info expresocolombia.info exprez.info exuberaeplus.info facesesign.info faitations.info fakturama.info fallsautotech.info fanlock.info fantasticblog.info fantasyblog.info farsibin.info fedcsis.info feelincom.info ffattiremg.info ficentre.info fiitunion.info filingslies.info filmerband.info finaccounting.info finadvice.info finadvisor.info finanalyst.info financialsblog.info financserv.info finbooks.info finbubble.info finbudget.info findasign.info finengines.info finesblog.info finlege.info finplan.info finsblog.info finstandart.info finstatements.info firstmit.info firstonden.info firstwestcu.info fitnessblogz.info flatfinance.info fletmports.info florentals.info fmplings.info fnsgerpol.info fodding.info foldaccards.info foldgiftcard.info fontalya.info forsabiliare.info fotoboerse.info fotofluss.info fourshells.info dipecom.ga hullgolf.ga veryape.ga badvice.ga dipecomm.ga onmyland.ga septics.ga sloffie.ga happyyak.ga lastage.ga raceevo.ga ouvrir.ga avilynx.ga ideataxi.ga voxrocks.ga rbauto.ga idug.ga twotopia.ga myncs.ga sharpdev.ga kstours.ga mugello.ga coldgin.ga wiganctc.ga flykeen.ga xymusic.ga brikblok.ga hairlase.ga icklem.ga rayondor.ga roxybar.ga vlud.ga zabandy.ga arrowbi.ga movello.ga clikingo.ga wemguide.ga idinners.ga webesite.ga wchannon.ga ruanair.ga aniseo.ga tweetus.ga eezyco.ga partywig.ga iconxt.ga nangthai.ga paceexec.ga photocal.ga softtubs.ga tallcat.ga bulbweb.ga wmclaims.ga kenradio.ga jjcrafts.ga colororb.ga doyson.ga quadular.ga writeout.ga estitch.ga cegems.ga anystar.ga omnirent.ga newsbeds.ga accunon.ga webryder.ga deltim.ga fauxpink.ga dealstop.ga bwmac.ga blamltd.ga dyfodol.ga afcn.ga pikstik.ga gxfunrun.ga magcards.ga webbage.ga gogopets.ga jetbet.ga ovule.ga abpl.ga contempa.ga gridare.ga outmode.ga flmail.ga nexprint.ga ankylos.ga kybb.ga mquotes.ga gafsa.ga vhps.ga carltone.ga beato.ga buybra.ga petsr.ga yourar.cf blucase.ga aceinfo.ga xenworks.ga wjtaylor.ga jcfiles.ga bbwcomms.ga anystock.ga vautrac.ga kerchang.ga farl.ga glotan.ga dentkist.ga lacole.ga skibums.ga leadview.ga ukcows.ga rockypr.ga sprg.ga wccforum.ga belowjob.ga ghpbooks.ga arbeiten.ga cnkhair.ga calidair.ga pokc.ga aransa.ga eecoltd.ga ekineda.ga istidama.ga eliwell.ga pumppitz.ga fbpecs.ga midikit.ga peachpie.ga commfree.ga cdadi.ga ferob.ga lifehfc.ga revivauk.ga rhondama.ga rhaycock.ga coclo.ga pulik.ga arrmy.ga purasaf.ga nastynip.ga mgprints.ga haloserv.ga hohh.ga sifeuk.ga katgrant.ga oliverho.ga seedrec.ga wingtyun.ga wrmg.ga solveuk.ga shipmore.ga psychem.ga stpf.ga anyadult.ga hmtib.ga gpmcc.ga nonimage.ga delpech.ga tgart.ga varuno.ga autoxl.ga calfinit.ga charmins.ga digipick.ga lpbcc.ga hatchpb.ga selforms.ga bakeshed.ga etaskit.ga ewrop.ga djcbuild.ga sdgnews.ga dekota.ga totonu.ga tyork.ga biotree.ga hakt.ga bvms.ga mrexam.ga toypit.ga rlabooks.ga teapod.ga dcbrakes.ga thecada.ga hypeswag.ga sapxi.ga ckpfilms.ga ncmoody.ga odps.ga antbait.ga morlaw.ga sassos.ga imscp.ga amygrant.ga gifteduk.ga evriders.ga peggapp.ga stoway.ga miobimbo.ga parkcons.ga pswind.ga rugbysc.ga anyagent.ga aranmore.ga flackies.ga corpsys.ga torhost.ga omama.ga btext.ga peelweld.ga tradskin.ga booksets.ga twocool.ga ecocean.ga wfec.ga ataltus.ga exited.ga anyplant.ga womf.ga lloons.ga mcgoogle.ga biblepod.ga txtmetv.ga dsglobal.ga pamaya.ga uneeda.ga alphaink.ga safevan.ga lctl.ga horsekit.ga labash.ga taliyana.ga myhairdo.ga paulspix.ga wwwhp.ga ecluster.ga dncatch.ga mytees.ga filmflex.ga ppgforum.ga goostore.ga employgo.ga tantrick.ga nzwools.ga mikedale.ga griddix.ga uronimo.ga kerrykim.ga
pgun.gq lidium.gq guller.gq izhhelp.gq nicin.gq ffer.gq dsnab.gq yunteam.gq egif.gq massx.gq pgun.cf lidium.cf guller.cf izhhelp.cf nicin.cf ffer.cf dsnab.cf yunteam.cf egif.cf massx.cf pgun.ga lidium.ga guller.ga izhhelp.ga nicin.ga ffer.ga dsnab.ga yunteam.ga egif.ga massx.ga rbstore.gq loveori.gq deloufa.gq cdnpro.gq mysovet.gq irinika.gq speedpc.gq filmion.gq blogbus.gq rbstore.cf loveori.cf deloufa.cf cdnpro.cf mysovet.cf cpacpa.cf irinika.cf speedpc.cf filmion.cf blogbus.cf rbstore.ga loveori.ga deloufa.ga cdnpro.ga mysovet.ga cpacpa.ga irinika.ga speedpc.ga filmion.ga blogbus.ga zakzab.gq rstavto.gq rostetr.gq imsz.gq buyhtc.gq intspb.gq lienta.gq taxirio.gq cefu.gq winist.gq zakzab.cf rstavto.cf rostetr.cf imsz.cf buyhtc.cf intspb.cf lienta.cf taxirio.cf cefu.cf winist.cf zakzab.ga rstavto.ga rostetr.ga imsz.ga buyhtc.ga intspb.ga lienta.ga taxirio.ga cefu.ga winist.ga wpmafia.gq tkoil.gq minbuy.gq kmstpk.gq urmia.gq cavac.gq mylow.gq ojojo.gq iqdoors.gq mankls.gq wpmafia.cf tkoil.cf minbuy.cf kmstpk.cf cavac.cf mylow.cf ojojo.cf iqdoors.cf mankls.cf wpmafia.ga tkoil.ga minbuy.ga kmstpk.ga urmia.ga cavac.ga mylow.ga ojojo.ga iqdoors.ga mankls.ga agaira.gq rainnet.gq imbrex.gq katunga.gq ksspb.gq rogot.gq moiinfo.gq parytet.gq gamzum.gq aiairu.gq agaira.cf rainnet.cf imbrex.cf katunga.cf ksspb.cf rogot.cf moiinfo.cf parytet.cf gamzum.cf aiairu.cf agaira.ga rainnet.ga imbrex.ga katunga.ga ksspb.ga rogot.ga moiinfo.ga parytet.ga gamzum.ga aiairu.ga aiaicom.gq ahbkfyc.gq veses.gq iorgazm.gq helioss.gq rsmb.gq csrank.gq heroesm.gq cfpg.gq lediap.gq aiaicom.cf ahbkfyc.cf veses.cf iorgazm.cf rsmb.cf csrank.cf heroesm.cf cfpg.cf lediap.cf aiaicom.ga ahbkfyc.ga veses.ga iorgazm.ga helioss.ga rsmb.ga csrank.ga heroesm.ga cfpg.ga lediap.ga cpatrac.gq szvs.gq onswipe.gq nzpn.gq mkkz.gq koznet.gq fmmi.gq bzkk.gq lvzv.gq iecl.gq cpatrac.cf szvs.cf onswipe.cf nzpn.cf mkkz.cf koznet.cf fmmi.cf bzkk.cf lvzv.cf iecl.cf cpatrac.ga szvs.ga onswipe.ga nzpn.ga mkkz.ga koznet.ga fmmi.ga bzkk.ga lvzv.ga iecl.ga romom.gq mahauto.gq bigns.gq negeniy.gq oaomem.gq exxl.gq scheki.gq eposan.gq aoatech.gq izvon.gq romom.cf mahauto.cf bigns.cf negeniy.cf oaomem.cf exxl.cf scheki.cf eposan.cf aoatech.cf izvon.cf romom.ga mahauto.ga bigns.ga negeniy.ga oaomem.ga exxl.ga scheki.ga eposan.ga aoatech.ga izvon.ga aigulim.gq aaqp.gq altervi.gq sngdota.gq zzqp.gq tonok.gq ssqp.gq smvu.gq saosan.gq pblsh.gq aigulim.cf aaqp.cf altervi.cf sngdota.cf zzqp.cf tonok.cf ssqp.cf smvu.cf saosan.cf pblsh.cf aigulim.ga aaqp.ga altervi.ga sngdota.ga zzqp.ga ssqp.ga smvu.ga saosan.ga pblsh.ga tonok.ga